Writing effective SMS campaigns is one of the simplest and most efficient marketing campaign strategy. Nearly 100% of all devices on the market are SMS enabled. This makes SMS the mobile channel that offers the widest reach possible. Even in an app-crazy world, SMS still has a high-penetration rate.
However, considering the short-attention-span that pervades the society, you want to make sure that you are writing SMS/text messaging that will cut through the clutter and will not just end up looking like junk or spam to the recipient.
If done well, SMS marketing is a simple, effective way to promote your service and encourage customers to take action.
4 Simple Tips to write effective SMS Campaigns
Make it short and straight to the point
SMS is not the platform to have lengthy conversations. Lengthy messages are discouraging. When a person receives an SMS, they want to be able to absorb the important part of the message as quickly as possible. People want to be able to get what you are telling them in one quick reading. Make sure you pass across your message in a concise manner.
Offer something of immediate value
When we receive text messages especially from brands or anyone promoting something, the first thing we want to note is the value that I am getting from the sender of the message. Text messaging is a quick, instantaneous medium, you should, therefore, include the instant offer/gain the recipient stands to gain if they take you up on your offer.
Call to action
Closely related to offering something of immediate value is the call to action that is in the text message you are sending. If you are offering a discount on a service or a product, you need to include the immediate action to be taken for recipients to take advantage of that discount. Use actionable words, with a sense of emergency. An effective SMS Campaigns should propel people to take action and receive an offer. You can also include a link that directs them to your website or social media page.
Don’t use Slangs
Yes, slangs are the in-thing in an Instant Messaging era. However, reading slang on text messages is just not appropriate and devalues your brand. Send clear, well-written text messages.
We hope this write up helps you rediscover what your brand message and policies are. You can also read our post on an easy and convenient way to send bulk SMS on SMS Provider.
You can use the SMS Provider platform to send short and precise messages to all your customers.
Sign up now and start sending SMS for as low as N1.99k, you also get access to 5% free bonus credit.