What is Mobile Marketing
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Below are important steps on how to incorporate mobile marketing into your business. Today’s marketing initiatives go far beyond print ads and desktop computers. It’s more important than ever to have a mobile marketing campaign in place for your business. By learning how to use mobile marketing to your advantage, you would be able to create a stellar campaigns.
Optimize your Web and Landing Pages for Mobile Devices
The first step to planning a mobile marketing strategy for your brand is making sure that any content or information you’re marketing to a target audience can be seen accurately on their mobile device. This means optimizing your web pages (a specialized design) for tablets and smaller screen sizes. This allows the user to browse the content on a web page similarly to how they would on a desktop.
Some mobile devices find it difficult to load web pages with heavy images, ensure your images are not too heavy in order to minimize loading time.
Find the Right Audience
The most effective mobile strategies are those targeted to drive connection to a targeted audience. One way or another your brand or business has already developed ideal client profiles (ICPs). These ICPs and buyer personas can guide your marketing campaigns. When you know what social media platforms your target audience spends the most time on, you can create mobile content optimized for these channels.
Some social media channels – like Instagram – are designed to be most effective on mobile devices, so do your research as to what content has high levels of engagement on these platforms.
Having a clear call-to-action (CTAs) throughout your content makes it easier for clients and customers to engage with your brand. These short bursts of information invite a viewer to make the next logical step in a way that feels natural, pulling them further into your online sales funnel.
However, on mobile devices, it’s vital that digital marketers create CTAs that don’t require too many steps to be completed. For example, make sure that any link to connect with your brand can be clicked on, prompting an email box to open, or a phone call to begin.
Make Use of SMS Marketing
SMS marketing is an affordable mobile marketing strategy that businesses use to promote their products and services. Including an “opt-in to a text subscription” can help you share service or product promotions quickly. With this feature, users can share their contact information with your brand. This would enable them to receive mobile notifications when you have discount offers for a limited time only.
Was this post helpful? Read our post on mobile marketing and why your business needs it.