SMS marketing can boost sales and conversion rates for business, this is because SMS messages have a higher open rate compared to emails. There is no doubt that the fastest way to contact your customers is through SMS messages.
Ways Retailers can use SMS Marketing to promote their Business
When it comes to retail, SMS marketing is the best way to promote your shop or website. SMS marketing helps to boost sales, build brand awareness, customer retention. It also helps to build and develop your small retail business into a reputable brand.
Ways that SMS marketing can help your retail business
Promotions, Sales and Discount offers–
Do you regularly have sales and offers on? With SMS marketing you can let your customers know what’s on sale, how long sales last and how customers can benefit from the offer. It also ensures that customers are prompted about promotions, sales and discount offers. See example below:
“Hi Adeola, We would be having 40% off sales throughout the month of November!!! To place your order visit our website www.titi’scloset.com.”
Purchase and delivery information–
After an order has been placed by a customer, send them a notification message saying thank you. Then let them know when their order is to be delivered. Going the extra mile makes your customers more comfortable with your services. See example below:
“Hi Fadekemi, You placed an order on our website for a pink laptop bag. We would like to let you know that your order would be with you in the next 15minutes. We hope you like your laptop bag.”
Get more store visits–
Sometimes getting customers through the door is the toughest task, so text your customers an offer that can only be used in store. See example below:
“Get 30% discount on every item you buy at our Isaac John store, offer open from 18th June 2019 – 23rd June 2019”
New stock and products landed–
Keep your customers updated if you have new products in the store. Send them a link or get them to come in the store. See example below:
“Hi Fisayo, We now have nicely roasted Boli and grilled Fish at Adura’s Buka. Place your order today on our Instagram page @adurasbuka.”
Feedback is always important, it’s a great way to discover what you are good at and where you can improve. So after a purchase, send your customers an SMS survey and see what they think of you. See example below:
“Hi Fadekemi, your pink laptop bag has been delivered to your home address. Are you pleased with your order? Feel free to let us know how we can improve our services. You can send your suggestions by replying this SMS message.”
So if you are a retailer or have an online website, ensure you use SMS marketing consistently.
Read up our post on why businesses should use SMS marketing to promote their products and services. The post would give you more insight into why you should use SMS marketing to promote your business and services, with examples. There is also another post on 4 tips for writing effective SMS campaigns.
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